The Collective’s care for those in its community has culminated in The Collective Cares campaign. Propelled by the Covid-19 crisis and the need for innovative and creative ways to promote and raise awareness for local causes and charities, The Collective began showcasing charitable events that were being cancelled or forced to go virtual through its creative use of window displays on the 1st Ave side of the building. Beyond exhibiting their causes, The Collective’s tenants come together to raise funds, host outdoor fundraising walks, and use the building’s location and resources to benefit those in the community.